Marketing Definitions
Over the years, people have often asked me to explain the
various concepts of marketing. The following analogies
might help clarify the "tools of the trade."
You see a handsome guy at a party. You go up to him
and say, "I'm fantastic in bed." -- That's
Direct Marketing.
You're at a party with a bunch of friends and
see a handsome guy. One of your friends goes up to him and
pointing at you says, "She's fantastic in bed."
-- That's Advertising.
You see a handsome guy at a party. You go up to him
and get his telephone number. The next day you call and say,
"Hi, I'm fantastic in bed." -- That's
Telemarketing.
You're at a party and see a handsome guy. You
get up and straighten your dress. You walk up to him and pour
him a drink. You say, "May I, " and reach up to
straighten his tie brushing your breast lightly against
his arm, and then say, "By the way, I'm fantastic
in bed." -- That's Public Relations.
You're at a party and see a handsome guy. He
walks up to you and says, "I hear you're fantastic
in bed." -- That's Brand Recognition.
You're at a party and see a handsome guy. You
talk him into going home with your friend. -- That's
a Sales Rep.
Your friend can't satisfy him so he calls
you. -- That's Tech Support.
You're on your way to a party when you realize
that there could be handsome men in all these houses you're
passing. So you climb onto the roof of one situated toward
the center and shout at the top of your lungs, "I'm
fantastic in bed!" -- That's Spam
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